FERNANDO GREGÓRIO


I’m an augmented and mixed reality (AR/XR) creator and educator based in Brooklyn, NY.
I have a graduate degree from NYU’s Interactive Telecommunications Program (ITP) and more than ten years of experience working in creating experimental storytelling through video and new media art. Contact me for more information or work requests.



WORK
SORT BY: ALL  AR FILTER  VFX  XR SCULPTURE   TEACHING












LINE PLAYERS   AR FILTER   2022   
CLIENT:META OPEN ARTS   POSITION:AR DESIGNER  
TOOLS: SPARK AR, ADOBE ILLUSTRATOR AND BLENDER

Line Players is an AR collective game experience for Instagram Reels based on retro game references and futuristic XR glasses design. It was created in collaboration with Meta Open Arts. The effect interprets the design identity and key visual assets for a Meta international event in Palo Alto, California, in September 2022. The project included physical activation stations with backdrops and QR codes during a private event in Palo Alto, California.

Click 
here to open and try the effect on Instagram.









CREATION PROCESS













RAMENHEAD   AR FILTER   2022   
CLIENT: BIEN INCLUSIVE MOTION DESIGN STUDIO   
POSITION:AR DESIGNER  
TOOLS:META SPARK STUDIO AND BLENDER


Ramenhead is an AR world effect created together with Bien, an inclusive motion design studio based in Los Angeles, California. The project simulates a snow globe and was part of an XR Holiday card for one of their clients to use in an internal campaign.

In the AR audiovisual experience, you can "open" and "close" the ramen shop by tapping the 3D model.

The animation was inspired by Japanese folk toys called Kyodo gangu and German cuckoo clocks.

Click here to try the filter on your Instagram.
















CARE   AR FILTER   2021   
CLIENT:META OPEN ARTS   POSITION:AR DESIGNER  
TOOLS:SPARK AR (FACE, HUMAN AND BODY TRACKING) AND ADOBE ILLUSTRATOR


Care was created after the pandemic. As Meta navigated their way back to the office, they faced a transition from mostly digital interactions to working in person, in real life again. To break the ice and engage the Meta community as they returned to work, Meta Open Arts prompted me with a custom set of Spark AR effects. The prompt was designing a set of Spark AR filters that play with the idea of the care emoji interacting with us.


Click here to open and try the effect on Instagram.




The project included physical activation installations at Meta’s offices around the worldThe project included physical activation installations at Meta’s offices around the world







CREATION PROCESS



















PROFILE AUTOMATOR   AR FILTER   2021   
CLIENT:SNIFFIES    POSITION:AR DESIGNER  
TOOLS:SPARK AR AND ADOBE ILLUSTRATOR


Profile Automator is a face filter created for Instagram. It works as a test that randomly chooses a profile or queer identity for the user playing with it.  Sniffies is a modern, map-based, meetup app for gay, bi, and curious guys.

The effect was created in collaboration with Sam Stone who was part of Sniffies’ communication team.

Click here to try the filter on your Instagram.






The filter went viral and had more then 23 million impressions.