SECRET SOCIETY AR FILTER 2024
CLIENT:PENGUIN RANDOM HOUSE POSITION:AR DESIGNER
TOOLS: SPARK AR, ADOBE ILLUSTRATOR AND BLENDER
Secret Society is a young adult book label created by Penguin Random House Portugal. For its first 10 releases, I designed and developed a series of augmented reality butterflies for Instagram, each one connected to a different book cover. The butterflies were individually 3D modeled and animated to appear as though they were resting directly on the covers. These Instagram AR experiences enhanced the original artwork and brought the publisher’s vision of a butterfly collection to life as a digital extension of the book series.
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CLIENT:PENGUIN RANDOM HOUSE POSITION:AR DESIGNER
TOOLS: SPARK AR, ADOBE ILLUSTRATOR AND BLENDER
Secret Society is a young adult book label created by Penguin Random House Portugal. For its first 10 releases, I designed and developed a series of augmented reality butterflies for Instagram, each one connected to a different book cover. The butterflies were individually 3D modeled and animated to appear as though they were resting directly on the covers. These Instagram AR experiences enhanced the original artwork and brought the publisher’s vision of a butterfly collection to life as a digital extension of the book series.
LINE PLAYERS AR FILTER 2022
CLIENT:META OPEN ARTS POSITION:AR DESIGNER
TOOLS: SPARK AR, ADOBE ILLUSTRATOR AND BLENDER
Line Players is an AR collective game experience for Instagram Reels based on retro game references and futuristic XR glasses design. It was created in collaboration with Meta Open Arts. The effect interprets the design identity and key visual assets for a Meta international event in Palo Alto, California, in September 2022. The project included physical activation stations with backdrops and QR codes during a private event in Palo Alto, California.
Click here to open and try the effect on Instagram.
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CLIENT:META OPEN ARTS POSITION:AR DESIGNER
TOOLS: SPARK AR, ADOBE ILLUSTRATOR AND BLENDER
Line Players is an AR collective game experience for Instagram Reels based on retro game references and futuristic XR glasses design. It was created in collaboration with Meta Open Arts. The effect interprets the design identity and key visual assets for a Meta international event in Palo Alto, California, in September 2022. The project included physical activation stations with backdrops and QR codes during a private event in Palo Alto, California.
Click here to open and try the effect on Instagram.
CREATION PROCESS
RAMENHEAD AR FILTER 2022
CLIENT: BIEN INCLUSIVE MOTION DESIGN STUDIO
POSITION:AR DESIGNER
TOOLS:META SPARK STUDIO AND BLENDER
Ramenhead is an AR world effect created together with Bien, an inclusive motion design studio based in Los Angeles, California. The project simulates a snow globe and was part of an XR Holiday card for one of their clients to use in an internal campaign.
In the AR audiovisual experience, you can "open" and "close" the ramen shop by tapping the 3D model.
The animation was inspired by Japanese folk toys called Kyodo gangu and German cuckoo clocks.
Click here to try the filter on your Instagram.
CLIENT: BIEN INCLUSIVE MOTION DESIGN STUDIO
POSITION:AR DESIGNER
TOOLS:META SPARK STUDIO AND BLENDER
Ramenhead is an AR world effect created together with Bien, an inclusive motion design studio based in Los Angeles, California. The project simulates a snow globe and was part of an XR Holiday card for one of their clients to use in an internal campaign.
In the AR audiovisual experience, you can "open" and "close" the ramen shop by tapping the 3D model.
The animation was inspired by Japanese folk toys called Kyodo gangu and German cuckoo clocks.
Click here to try the filter on your Instagram.
CARE AR FILTER 2021
CLIENT:META OPEN ARTS POSITION:AR DESIGNER
TOOLS:SPARK AR (FACE, HUMAN AND BODY TRACKING) AND ADOBE ILLUSTRATOR
Care was created after the pandemic. As Meta navigated their way back to the office, they faced a transition from mostly digital interactions to working in person, in real life again. To break the ice and engage the Meta community as they returned to work, Meta Open Arts prompted me with a custom set of Spark AR effects. The prompt was designing a set of Spark AR filters that play with the idea of the care emoji interacting with us.
Click here to open and try the effect on Instagram.
CLIENT:META OPEN ARTS POSITION:AR DESIGNER
TOOLS:SPARK AR (FACE, HUMAN AND BODY TRACKING) AND ADOBE ILLUSTRATOR
Care was created after the pandemic. As Meta navigated their way back to the office, they faced a transition from mostly digital interactions to working in person, in real life again. To break the ice and engage the Meta community as they returned to work, Meta Open Arts prompted me with a custom set of Spark AR effects. The prompt was designing a set of Spark AR filters that play with the idea of the care emoji interacting with us.
Click here to open and try the effect on Instagram.
The project included physical activation installations at Meta’s offices around the world
CREATION PROCESS
PROFILE AUTOMATOR AR FILTER 2021
CLIENT:SNIFFIES POSITION:AR DESIGNER
TOOLS:SPARK AR AND ADOBE ILLUSTRATOR
Profile Automator is a face filter created for Instagram. It works as a test that randomly chooses a profile or queer identity for the user playing with it. Sniffies is a modern, map-based, meetup app for gay, bi, and curious guys.
The effect was created in collaboration with Sam Stone who was part of Sniffies’ communication team.
Click here to try the filter on your Instagram.
CLIENT:SNIFFIES POSITION:AR DESIGNER
TOOLS:SPARK AR AND ADOBE ILLUSTRATOR
Profile Automator is a face filter created for Instagram. It works as a test that randomly chooses a profile or queer identity for the user playing with it. Sniffies is a modern, map-based, meetup app for gay, bi, and curious guys.
The effect was created in collaboration with Sam Stone who was part of Sniffies’ communication team.
Click here to try the filter on your Instagram.
The filter went viral and had more then 23 million impressions.